Le 25 octobre 2013, 08:19 dans Humeurs • 0
In 1983, he returned to Paris. The American firm of Procter & Gamble, specialised in training high level executives, hired him. "I had the classical career path, marketing, sales... This enabled me to become disciplined and organised in day-to-day product management http://www.malloyveneer.com/tag-heuer-replica-best-seller.html. But above all, I learned to take the long view, even when I had to take a short term decision. "
Jean-Christophe Babin then moved to the Boston Consulting Group, a well-known American firm of consultants. "I needed to open my mind to very different businesses and skills. I got what I wanted! Undertaking strategic missions with prestigious customers, ranging from luxury goods to telecommunications, and from white goods to aviation, taught me to be flexible, because we had to work simultaneously on two fronts, and in particular to be humble faced with my colleagues' level of competence and analytical qualities". From 1988, whilst with the Boston Consulting Group, Jean-Christophe Babin spent his time between the Paris and Milan offices. He took this opportunity to add Italian to his language portfolio (English, German and Spanish)... and to charm his future wife, an Italian as brilliant as himself working for LVMH as Marketing Director for Moët Hennessy Champagnes and Cognacs.
Nevertheless, consulting had its limits. "We got the car all ready to go and at the 11th hour we gave the keys to someone else to drive it away. Rather frustrating", he says graphically. He then joined Benckiser, a German cleaning product company (fabric washing products, washing-up liquids) that has grown through the acquisition of competitors in Italy and Spain. "It was a small company competing with giants such as Procter & Gamble, Henkel or Unilever, but I found myself in the position of an entrepreneur without being the shareholder. In a closed market and faced with strong competitors, I felt a bit like David confronting Goliath. It was an extremely stimulating experience".
Yet, in 1994, Jean-Christophe Babin decided to join Goliath and become the Managing Director of Henkel's Italian subsidiary. The parent company in Düsseldorf had a 12 billion euro turnover. Later, in 1998, he became a member of the Executive Committee and Senior Vice President and at a single stroke became responsible for all cleaning products (fabric washing products, conditioners, additives, etc. )#). But, even though cleanliness and housewife psychology are very interesting cartier replica watches uk, he was still a long way from the aura of luxury goods and their velvety world. "My wife was working for LVMH as Moët Henessy's Marketing Director for Italy and we took part in the events that she organized. Such as Dom Perignon dinners in Milan which always took place in unique venues and in the company of poets, writers, singers, designers... I was the prince consort and quickly took a liking to it. So much so that when i was offered the opportunity to take over at the helm of TAG Heuer, I did not hesitate for long. " Jean-Christophe Babin was already a watch lover and had over twenty timepieces, amongst which a TAG Heuer Carrera that he bought in 1998.
“The TAG Heuer DNA is inspired by the world of the most prestigious, technological and demanding sports. From the Olympic Games to Formula 1, its doctrine is one of the self-transcending and daily challenges. These are values which are very close to my own philosophy of life. Another important aspect is the know-how, the innovation and the watchmaking culture that are the features of this company which was created 150 years ago. For example, TAG Heuer invented the oscillating pinion in 1887. An invention which is still at the heart of the majority of chronographs sold in the world today. "
Over ten years, Mr Babin has added his mark to one of the most innovative Swiss watch brands: from the Mikrograph 1/1000th of a second in 2003, the first Swiss chronograph with a thousandth of a second precision, to the Diamond Fiction in 2006, the first digital timepiece in the world displaying the time through 1000 diamonds, not to mention the Monaco V4, the first mechanical watch using micro belts, the Calibre 360, the first mechanical chronograph with a one thousandth of a second precision as well as the Monaco 24. “Thanks to its closeness to the automobile world since 1911 when we invented the first Time-of-Trip sport counter, TAG Heuer has always been inspired by sport and racing cars to master infinitesimal http://www.malloyveneer.com/good-rolex-replica-best-seller.html time and to design watchmaking applications for certain car components such as transmission belts. The automobile also led us to be the first luxury watchmaker to regularly launch Concept Watches which represent TAG Heuer's vision of the future and to project its DNA over the next 50 years. After the V4 in 2004 and this year's Pendulum, TAG Heuer will have reinvented two of the three fundamental aspects of mechanical watchmaking in only six years”. Ideas and innovations that were not only crowned by five « Grand Prix d'Horlogerie » in Geneva but especially by the most spectacular growth and ascent of a brand in the Swiss luxury watch industry in the last 10 years. And if that were not enough, Mr Babin has also taken TAG Heuer into other fields where technology, design and mastery of precision micro-engineering make the difference, such as luxury eyewear and mobile phones. “TAG Heuer is not just one of the greatest Swiss watch industry brands in terms of sales but also the world leader in global high-end men's eyewear fashion and a benchmark brand for luxury communication with the Meridiist mobile phone”. Where will TAG Heuer stop? The launch, at the beginning of March 2010 in Geneva, of the TAG Heuer-Tesla Roadster Concept, the first 100% electric GT car in the world capable of covering almost 400 km without recharging, opens up vast possibilities to an amazing novel vision that goes beyond traditional luxury. The Babin vision: «Why just stick to watches, even though our development potential is still huge, when a certain type of high-end sophisticated and modern consumer sees TAG Heuer as much more than a mere watch brand, but considers it an aspiration brand combining technology and design with boldness, discernment, style and quality”.
Jean-Christophe Babin is a perfectionist CEO, demanding and passionate. Just like TAG Heuer. But foremost he is a man who knows how to listen to his team. “When Jack Heuer, Edouard Heuer's great grandson and Honorary President of the breitling replica watches uk, makes suggestions about the development or the design of a new model, I listen to him with great interest. He has a very sharp and correct vision of the market. ” It is thanks to this cooperation that this year the company created a new model for the Carrera chronograph and relaunched the famous Monaco in 2009, for its 40th anniversary. It is inspired by the original design conceived by Jack Heuer and incorporates state-of-the art technology. " TAG Heuer's true strength lies in its ability to draw on its roots with a “forward looking spirit”. By merging these two features a watchmaking company becomes a timeless brand.