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But above all of tag heuer watches take a short term decision

Le 25 October 2013, 08:19 dans Humeurs 0

In 1983, he returned to Paris. The American firm of Procter & Gamble, specialised in training high level executives, hired him. "I had the classical career path, marketing, sales... This enabled me to become disciplined and organised in day-to-day product management But above all, I learned to take the long view, even when I had to take a short term decision. "

Jean-Christophe Babin then moved to the Boston Consulting Group, a well-known American firm of consultants. "I needed to open my mind to very different businesses and skills. I got what I wanted! Undertaking strategic missions with prestigious customers, ranging from luxury goods to telecommunications, and from white goods to aviation, taught me to be flexible, because we had to work simultaneously on two fronts, and in particular to be humble faced with my colleagues' level of competence and analytical qualities". From 1988, whilst with the Boston Consulting Group, Jean-Christophe Babin spent his time between the Paris and Milan offices. He took this opportunity to add Italian to his language portfolio (English, German and Spanish)... and to charm his future wife, an Italian as brilliant as himself working for LVMH as Marketing Director for Moët Hennessy Champagnes and Cognacs.

Nevertheless, consulting had its limits. "We got the car all ready to go and at the 11th hour we gave the keys to someone else to drive it away. Rather frustrating", he says graphically. He then joined Benckiser, a German cleaning product company (fabric washing products, washing-up liquids) that has grown through the acquisition of competitors in Italy and Spain. "It was a small company competing with giants such as Procter & Gamble, Henkel or Unilever, but I found myself in the position of an entrepreneur without being the shareholder. In a closed market and faced with strong competitors, I felt a bit like David confronting Goliath. It was an extremely stimulating experience".

Yet, in 1994, Jean-Christophe Babin decided to join Goliath and become the Managing Director of Henkel's Italian subsidiary. The parent company in Düsseldorf had a 12 billion euro turnover. Later, in 1998, he became a member of the Executive Committee and Senior Vice President and at a single stroke became responsible for all cleaning products (fabric washing products, conditioners, additives, etc. )#). But, even though cleanliness and housewife psychology are very interesting cartier replica watches uk, he was still a long way from the aura of luxury goods and their velvety world. "My wife was working for LVMH as Moët Henessy's Marketing Director for Italy and we took part in the events that she organized. Such as Dom Perignon dinners in Milan which always took place in unique venues and in the company of poets, writers, singers, designers... I was the prince consort and quickly took a liking to it. So much so that when i was offered the opportunity to take over at the helm of TAG Heuer, I did not hesitate for long. " Jean-Christophe Babin was already a watch lover and had over twenty timepieces, amongst which a TAG Heuer Carrera that he bought in 1998.

“The TAG Heuer DNA is inspired by the world of the most prestigious, technological and demanding sports. From the Olympic Games to Formula 1, its doctrine is one of the self-transcending and daily challenges. These are values which are very close to my own philosophy of life. Another important aspect is the know-how, the innovation and the watchmaking culture that are the features of this company which was created 150 years ago. For example, TAG Heuer invented the oscillating pinion in 1887. An invention which is still at the heart of the majority of chronographs sold in the world today. "

Over ten years, Mr Babin has added his mark to one of the most innovative Swiss watch brands: from the Mikrograph 1/1000th of a second in 2003, the first Swiss chronograph with a thousandth of a second precision, to the Diamond Fiction in 2006, the first digital timepiece in the world displaying the time through 1000 diamonds, not to mention the Monaco V4, the first mechanical watch using micro belts, the Calibre 360, the first mechanical chronograph with a one thousandth of a second precision as well as the Monaco 24. “Thanks to its closeness to the automobile world since 1911 when we invented the first Time-of-Trip sport counter, TAG Heuer has always been inspired by sport and racing cars to master infinitesimal time and to design watchmaking applications for certain car components such as transmission belts. The automobile also led us to be the first luxury watchmaker to regularly launch Concept Watches which represent TAG Heuer's vision of the future and to project its DNA over the next 50 years. After the V4 in 2004 and this year's Pendulum, TAG Heuer will have reinvented two of the three fundamental aspects of mechanical watchmaking in only six years”. Ideas and innovations that were not only crowned by five « Grand Prix d'Horlogerie » in Geneva but especially by the most spectacular growth and ascent of a brand in the Swiss luxury watch industry in the last 10 years. And if that were not enough, Mr Babin has also taken TAG Heuer into other fields where technology, design and mastery of precision micro-engineering make the difference, such as luxury eyewear and mobile phones. “TAG Heuer is not just one of the greatest Swiss watch industry brands in terms of sales but also the world leader in global high-end men's eyewear fashion and a benchmark brand for luxury communication with the Meridiist mobile phone”. Where will TAG Heuer stop? The launch, at the beginning of March 2010 in Geneva, of the TAG Heuer-Tesla Roadster Concept, the first 100% electric GT car in the world capable of covering almost 400 km without recharging, opens up vast possibilities to an amazing novel vision that goes beyond traditional luxury. The Babin vision: «Why just stick to watches, even though our development potential is still huge, when a certain type of high-end sophisticated and modern consumer sees TAG Heuer as much more than a mere watch brand, but considers it an aspiration brand combining technology and design with boldness, discernment, style and quality”.

Jean-Christophe Babin is a perfectionist CEO, demanding and passionate. Just like TAG Heuer. But foremost he is a man who knows how to listen to his team. “When Jack Heuer, Edouard Heuer's great grandson and Honorary President of the breitling replica watches uk, makes suggestions about the development or the design of a new model, I listen to him with great interest. He has a very sharp and correct vision of the market. ” It is thanks to this cooperation that this year the company created a new model for the Carrera chronograph and relaunched the famous Monaco in 2009, for its 40th anniversary. It is inspired by the original design conceived by Jack Heuer and incorporates state-of-the art technology. " TAG Heuer's true strength lies in its ability to draw on its roots with a “forward looking spirit”. By merging these two features a watchmaking company becomes a timeless brand.

The Formula 1 legend joins Tag Heuer watches to celebrate Festival of Speed

Le 25 October 2013, 08:17 dans Humeurs 0

TAG Heuer was joined this weekend by Formula 1 legend Alain Prost, who attended the Festival for the very first time to celebrate the 80th birthday of the company's Honorary Chairman Jack Heuer.

As part of his ambassadorial role with TAG Heuer, Prost unveiled a unique photographic exhibition dedicated to his remarkable career as a racing driver, a career which included 51 victories, 33 pole positions and 106 podium finishes between 1980 and 1993. The exhibition, which had been curated with Lord March, showcased 100 images – many unseen – ranging from the candid to the posed, and illustrating the sheer agony and ecstasy Prost experienced during one of the most tag heuer replica watches uk and dangerous eras of Formula 1 racing.

In celebration of Jack Heuer's 80th birthday, Goodwood showcased a special Celebration Class of iconic cars representing the brand's unique association with the heritage of the sport stretching right back from 1958 up until the current day. TAG Heuer also used the Festival to unveil the Carrera Calibre 17 Jack Heuer 80th Birthday Limited Edition 41mm chronograph. The special edition model was unveiled alongside the all-new ‘Speed' Collection, consisting of three Carrera models designed exclusively for the UK.

When Jean-Christophe Babin arrived in Switzerland at the end of 2000 to take over as TAG Heuer's CEO, he settled his family with 3 children on the shores of Lake Geneva and started working in earnest to discover a new industry – watchmaking.

10 years on, he is now the father of 5 children: a 20 year old daughter born in France and now at a Business School in Shanghai, an 18 year old son in his last year at a Federal High school before going on to study Political Sciences and journalism, a 9 year old boy born in Germany, a girl aged 7 and a « tiny tot » of 5 - both born in Morges, Switzerland. When asked how he can balance his highly demanding professional life as CEO of one of the world's leading top-quality watch companies and raise 5 children at the same time, he calmly replies: “First of all I am lucky to have an exceptional wife who manages the Babin family as a small company, to have problem-free children and an exceptional living environment, Switzerland, that more easily than anywhere in the world, allows you to come back from Singapore on a Friday morning, work in La Chaux de Fonds during the afternoon and be up in Villars for a skiing week-end on Friday evening. I have loved mountains and lakes since i was a young kid and my grandparents had a large holiday home on the shores of Lake Annecy, so for me living in Switzerland is like landing in Paradise. For us this region is the ultimate blend of France, Italy and Germany, our 3 countries”. It has to be said that, apart from his family, Jean-Christophe Babin is an accomplished sportsman. He loves sailing, is passionate about sliding and gliding sports and would not dream of missing the opportunity of savouring new sensations such as that of Formula 1, for example, as part of the TAG Heuer FE-LSR sports driving school that enables Mr Babin, and other Vips of the brand, to have uniquely exciting experiences at the wheel of a 700 cc single-seater on the Barcelona track. “My greatest thrill? Probably the Signes bend on the Castellet track, at 240 km per hour at the wheel of the Peugeot 905 that won the Le Mans 24 hours in 1993. Simply extraordinary and difficult to put into words”, he adds with a passionate glow in his eyes.

Mastery of Luxury is certainly in his DNA. It is part of him, and he cannot get away from it. Even though, Jean-Christophe Babin, the CEO of TAG Heuer watches, has spent a big part of his career in mass consumer goods and consulting, with P&G and later with the Boston Consulting Group.

Of course the family environment also plays a role as does the fact that he was born into a family of lawyers – his father was a notary, his mother an administrator, his sister a lawyer and his brother-in-law a judge – where family members have always found the time to love life and beautiful things, and this must have something to do with his approach to watchmaking. The taste he has acquired for making and selling beautiful timepieces may also be due to the fact that Jean-Christophe Babin's nights were spent listening to the rhythmic ticking of the 17th and 18th century grand-father clocks his father had collected.

However, his career started in a completely different field. A brilliant student, he finished his schooling early (the HEC, French Business School, and an MBA), which enabled him to do his military service in exceptional Omega Replica Watches UK, Cool Replica Omega Best seller, as aide de camp to Admiral de Gaulle, who at the time was Inspector General of the French Navy. "An enriching experience all round. Aged 21, I travelled all over the world, visiting all the French and overseas bases; I took part in events such as the United states Bicentenary and had the privilege of developing at the side of a man who told me of his life in London and about that of his father, General de Gaulle, during the war. That enabled me to be in direct contact with history and geopolitics ".

But an army career did not appeal to Jean-Christophe Babin. After his military service, he granted himself a sabbatical. With his then girlfriend, he backpacked in India and the Himalayas. "Part of my family comes from Grenoble and that is why I am so fond of mountains. I have always been particularly attracted by travel, the discovery of different people and cultures, and other philosophies of life. ".